Label Features To Help Solve Retail Problems
3 key areas where labels provide value to the retail market.
Labels design can play a very important and useful role in retail. They don’t just provide information. In retail, products need to be displayed, priced, and provide information to consumers, while also being easy for the retailers to stock, track, sell and manage transactions.
Below are 3 key areas where labels provide value to the retail market:
1. Theft management:
Shrinkage or lost merchandise through theft is a big and expensive problem in retail. The lost revenue and also the cost for surveillance can be high. Labels can play an important and provide cost effective alternatives. Below are some label designs that help minimize or make theft less easy:
- Aggressive labels adhesives – so it is hard to remove
- Tamper-evident security slits – so it is hard to remove
- Point-of-purchase barcodes applied to the product and linked to transaction – to easily identify fraudulent transactions and returns
- Special inks pre-printed onto labels or tags that are detectable with black light – to easily authenticate product, which are less expensive than holograms
2. Customer Satisfaction:
Making the buying experience easy for the customer is paramount so they will buy. Missing tags, missing information, or labels that are hard to remove after purchase are frustrating to customers. Carefully designed label formats can solve these problems:
- Higher quality, thicker tag stock or tear-resistant materials
- Specialty adhesives that can be easily removed from glass and dishware products that don’t come with packaging
- Integrated label forms for e-commerce purchases
3. Promote Brand Image and Recognition:
Eye-catching, beautifully and creatively designed, full-colour, 2-sided, die-cut labels with corporate logos and branding not only promote brand image and awareness, but help the customer identify product and also entices them to buy.
For further information and to learn more about your options on your barcoding and labeling needs, call us as (800) 643-2664 and immediately talk to one of our friendly representatives; or chat us up on Facebook, Twitter, Google+ and LinkedIn!
